What does MySpace, Facebook, Twitter, and other social networking sites have to do with advertising? Except for the fact they put ads on the side of the page.
Its actually pretty simple they are where people hang out. Where they meet. Where they discuss. Its where they connect.
Are they connecting to your brand? Are they talking about your brand? Sure they are, and if you aren't part of the discussion your competition is.
Distractor are trying to derail your brand everyday.
It is up to you to know what is being said about your brand, company, and experience. If you aren't connected then you aren't part of the discussion.
At Xprescom we manage what is being said about our client.
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